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- Personal Branding for Career Advancement
Learn essential personal branding skills, overcome career stagnation and create impactful content for career advancement.
Leadership and Communication, Business Management
Course Overview
Domain
Business, Communication and Design
Format
Short Course
Duration
2 days
Fee Subsidy
Up to 90% SF Funding
In the rapidly changing job marketing, personal branding is key for individuals to stand out and achieve career goals. As digital profiles and networking become increasingly vital, developing strong personal branding skills is essential for success.
This course explores key factors contributing to career stagnation and discovers strategies to navigate professional challenges.
Learners will be equipped with skills and knowledge to cultivate a persuasive and authentic personal brand that resonates with the specific target audience and advances business goals. Additionally, learners will gain effective copywriting techniques to present impactful personal profiles and create influential thought leadership content to enhance social media presence and influence.
Programme Partner
This course is a collaboration with OFFSHOOTS ACADEMY by TUBER.
Who Should Attend
Professionals working in fields of:
- Executives
- Managers
- Team leaders
- Mid-career job seekers
- Self-employed workers
- Professionals from any industry
- Individuals looking to build or improve their personal brand to achieve professional career goals
Hear from Our Trainers
"It would be almost impossible to grow influence and social capital without personal branding. This course will lay the foundations for learners to create an authentic and credible personal brand." Eric Sim Wei Sheng Adjunct lecturer, Temasek Polytechnic, co-founder and managing director, Epic Dialogue
"The success of a personal brand lies in how well you communicate your values and personality. In this course, you’ll learn how to create and diversify social media messaging to connect with your networks." Melanie Lee Min Hui Associate faculty, Singapore University of Social Sciences, lecturer and writer
What You Will Learn
Day 1
- Concept of personal branding and its significance
- Develop a personal brand strategy aligned with one’s values, strengths, and target audience
- Common brand archetypes and identifying the compatible personality and goals
- Use GenAI tools to assist in scripting narrative for personal brand story
- Develop personal brand mood board for a consistent brand identity
Day 2
- Parameters of copywriting and its applicability on social media platforms
- Principles of effective copywriting
- How to write impactful social media posts
- Develop consistent and sustainable copy to achieve personal branding goals on social media
- Use GenAI tools to design social media posts aligned with personal brand story
Teaching Team
Eric Sim Wei Sheng
Adjunct lecturer, Temasek Polytechnic, co-founder and managing director, Epic Dialogue
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Eric Sim Wei Sheng
Adjunct lecturer, Temasek Polytechnic, co-founder and managing director, Epic Dialogue
Eric Sim is an Adjunct Lecturer at Temasek Polytechnic TP), where he teaches social media strategy. He is the co-founder and managing director of Epic Dialogue, an integrated marketing agency. Eric, whose expertise lies in brand consultancy, marketing, and business development, regularly conducts digital marketing and branding workshops for businesses.
Melanie Lee Min Hui
Associate faculty, Singapore University of Social Sciences, lecturer and writer
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Melanie Lee Min Hui
Associate faculty, Singapore University of Social Sciences, lecturer and writer
Melanie Lee is an Associate Faculty at the Singapore University of Social Sciences (SUSS), where she lectures and develops curriculum for media writing courses. She is an award-winning children’s book author, as well as a writer with extensive experience in creating content for different media platforms and industries.
Jeffrey Thng
Assistant Director, Centre for Career Readiness, Singapore Institute of Technology
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Jeffrey Thng
Assistant Director, Centre for Career Readiness, Singapore Institute of Technology
Jeffrey Thng serves as the Career Educator at the Centre for Career Readiness (CCR) at the Singapore Institute of Technology (SIT). In this capacity, he is committed to equipping students with essential career skills, facilitating their seamless transition from university to the professional world. He is a proud recipient of SIT’s Student Developer Award (SDA). With over 20 years of experience in education, training, and development, Jeffrey has conducted numerous training programmes for educational institutions, government agencies, and corporations. His areas of expertise include career skills training and development, personality profiling and analysis (MBTI® and DiSC®), and career coaching. He has also been a speaker at prominent Asia Pacific conferences such as APCDA and CBExchange, as well as SIT’s Applied Learning Conference (ALC) and Learning Fiesta. Jeffrey holds a Master’s degree in Professional Education (Training and Development) from Nanyang Technological University (NTU). He is also an accredited Global Career Development Facilitator (GCDF) and a certified Adult Education Professional (AEP).
Schedule
| Course Run | Dates | Time |
|---|---|---|
| Jan 2025 | 16 – 17Jan2025 | 9:00 am – 6:00 pm |
Certificate and Assessment
A Certificate of Participation will be issued to participants who:
- Attend 75% of the course; and
- Undertake and pass non-credit bearing assessment during the course
Fee Structure
The full fee for this course is S$3,270.00
| Category | After SF Funding |
|---|---|
| Singapore Citizen (Below 40) | S$981.00 |
| Singapore Citizen (40 & Above) | S$381.00 |
| Singapore PR / LTVP+ Holder | S$981.00 |
| Non-Singapore Citizen | S$3,270.00 (No Funding) |
Note: All fees above include GST. GST applies to individuals and Singapore-registered companies.
Funding
Learn more about funding schemes available
Course Runs
There are no upcoming course runs at the moment.
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- Overview
- Who Should Attend
- What You Will Learn
- Teaching Team
- Schedule
- Certificate and Assessment
- Fee Structure
- Course Runs
- Learning Pathway
- FAQ
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